There’s been a lot of debate on negative SEO ever since Google released “Penguin”. There’s still a lot of complacency on how Google protects websites from threats of negative SEO. But is it for real, or is it just rumor spread by Google itself? Let’s analyze.
Some of you must have received an email saying, “We provide guarantee of higher ranks on Google, Yahoo and Bing etc., by destroying your competitors. We can generate fake links and spam on your competitors’ site and delete them permanently to give you the top spot”.
Instead of spending on content marketing, link building and white hat SEO, you can remove your competitors and rule search engines. Well, that sounds scary, isn’t it?
A New Industry Emerging
Imagine, what will happen to hundreds of thousands of people who earn their bread through link-building, directory submission and article submission? Black hat SEO is altogether a different domain in which competition is destroyed through spamming and fake links. And there are companies relying entirely on these practices.
There are thousands of freelancers out there, on Fiverr, Upwork.com, Freelancer.com and other online job portals, selling “Black Magic SEO”. You can drop bad comments from your blog, profile and forum via spamming software.
Do You Have Protection Against Negative SEO?
By now, you must be interested to know whether your website is safe, or you’re going to be the next “competitor in the list”. This is where you can trust best SEO company Toronto that offers Penguin audit analysis of your website. Based on their expert knowledge, websites with these issues are exposed to negative SEO threats.
- Poor link structure with few links, and fewer authoritative links
- Lack of link profile monitoring
- No reviews and monthly link audits
These issues will lead to penguin penalty or manual penalty. So, instead of waiting for negative SEO to attack, then hire analyst for penalty recovery, you can save yourself by following sites with these features:
- Old, well-established link structures
- Numerous authoritative links
- Websites of large retail brands, niche authorities and old informational sites can bare attacks of negative SEO without losing too much traffic.
Some Tips To Guard Websites Against Negative SEO Attacks
- Monitor your link profile
- Create a list of inbound links with the help of Google Webmaster Tools, AHREFs Majestiv, Bing Webmaster Tools and Moz etc.
- Compile all links gathered from these tools in an excel sheet
- Compare old list with this new list and see how many new links you’ve gained.
- Review new links and check their quality – health, SEMrush rankings, domain authority, citation flow and trust.
Check whether these sites have keywords in anchor text? if you haven’t built these links, then it’s ascertained that you’re under attack.
- Use Disavow Tool
If you monitor your link profile regularly for at least 3 weeks, keeping track of all new links gained, you’ll be able to catch an attack at its initial phase. Then you need to include these problematic sites in your Disavow file. By doing it regularly and frequently, you can reduce the negative impact on your ranking to minimal.
Adding suspicious sites in your Disavow file is vital, as low-quality anchor text keywords and site may affect your keyword density and can easily trigger a penalty.
Conclusion – Stay Alert!
Going back to those emails about negative SEO, you must have blocked it by now, but there’s no surety whether your competitors did the same. Therefore, it’s better to audit your link profile, or hire SEO specialist Toronto, to maximize your protection.